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Brand Strategy. Steve Poppe, Founder.

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Process & Pricing

Happy New Year!

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December 31, 2009

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Be safe. Be good. Share and prosper in 2010.

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Previous articlePredicktions[sic].

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The CMO Dilemma.

Steve Poppe - June 30, 2014

When I do upstream brand work for companies my first deliverable is a brand brief. The brief creates an organizing principle articulating what a company...