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Brand Strategy. Steve Poppe, Founder.

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Process & Pricing

Happy New Year!

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December 31, 2009

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Be safe. Be good. Share and prosper in 2010.

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Previous articlePredicktions[sic].

Next articleA Monster Idea.

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MORE STORIES

Are Taglines and Brand Strategy the Same Thing?

Steve Poppe - August 18, 2021

Of course not. A brand strategy comprises 4 elements: a brand claim and three support planks. A tagline is a creative summation of the...