Here’s the deal on social media and branding. If you have a brand strategy you need to prove it in social media. Every day. Random posts diminish your brand. The brand strategy framework at What’s The Idea? is one claim, three proof planks. If you are posting with pictures on Instagram, you need to be hitting your proofs. If you are creating some sort of engagement post on Facebook, hit your proofs. Sharing news on Twitter? Yep, tap those proofs. Pinning a crafty thing? You get the idea.
Every day I look at companies and brands who are active in social media and can’t figure out what there are trying to do strategically — other than put more social flotsam into the ether. And please, please don’t think this claim and proof array approach is limiting, It’s not. It’s freeing. It’s less random. Your goal is to put deposits in the brand value bank, not confuse your buying and prospect publics.
Find your brand strategy, then live it every day. Your custies will thank you.