HyperTargeting by myspace.

MySpace last week announced a new advertising service called “HyperTargeting.”  Product benefits discussed in the ad include: “connect with your desired audience on a massive scale” and “achieve significant performance increases vs. traditional targeting campaigns.” 
What I loved about this announcement is that I had to read about it in an ad in the Wall Street Journal. The paper version. How “old school?”  Using an expensive business newspaper to promote the world’s most efficient targeting service?   You gotta love it. Hee hee.