There are two brands in the mobile phone business iPhones and smartphones. In the U.S. and U.K. the “i” is winning. In the ROW (rest of world) the smarts have it. Smartphone is a generic term and more often than not includes phones with Google’s Android operating system. That said, most people just call them smartphones not Android phones.
As Microsoft starts to improve its standing in the U.S. with its own Windows phone operating system (7 or 8?) it, too, will probably be referred to as a smartphone. Remind you of Mac vs. PC?
What I enjoy about branding – way more than using paid media to display my ideas in market – is to listen to the market, hear how it speaks and thinks, and use the market’s own language to gain conversation. iPhone is paid, smartphone is organic. Mac is paid. PC is organic.
Xerox is paid and organic.
Apple is a lovely brand. It has taught the world how to design and market. The world is catching up. It needs a new I, me thinks. Peace!