Check out this video of the Cut and Paste digital design competition in NYC in October. It is the best single promotional video I’ve seen for getting high school and college kids to get into commercial web design. The beats, the fashion, the story all serve up the craft of digital design brilliantly. If you don’t like rap and you don’t like the city and you don’t like brew, you can still get into this vibe. It’s real and it’s tomorrow. I’m not sure that this Cut and Paste competition was tasked as a recruitment tool and frankly before the recession there were a lot more these type of digital throw down parties but, hey, R/GA, Razorfish and Rockfish, forget the recruiting tents, beer cozie circuit at campuses and get behind Cut and Paste because this is the haps.
Look into these kids eyes. This isn’t staged “Put your hands in the air!” crap.
If you read the comments on Agency Spy, Adweek or Ad Age, you’ll know many agency people are jealous, angry, envious and delusional. Even before online comment pages, the business was infected by malcontents. (And with many out of work, the business they love to hate is filled with even more vitriol.) But Cut and Paste gives me hope. The next gen of beanie-wearing, skinny jeaned design acolytes are pretty excited and pumped.
We need more of this. Give people something they love and the won’t work a day in their lives. Coding at 2 A.M.by the light of a Red Bull machine may not be glamorous, but this vid points toward the prize. And as my chillens used to say “I yike it.” Peace.