Mr. (Mattel) president.

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Talk about public relations nightmares. Mattel keeps hitting the news as its toys are found to be defective. The latest word is, some toys produced in China contain lead paint.

 
Mattel has issued full-page ads explaining to parents how they’re all over the issue and have made promises to rectify the problems.  
 
This makes me think of the Reverend Al Sharpton’s 2004 democratic national convention speech, in which he tells president Bush African Americans’ vote “is sacred to us.” Well, you want sacred? Think about the lengths a mother will go to protect her children.   Toys that might injure or make a child sick are not held in high regard, I’m guessing. You want brand disloyalty? You want a brand grudge? Outsource your production to a place where they cut corners to save a buck on toys.
 
Mattel doesn’t need to create full-page ads telling moms they promise to fix the production processes in China. They don’t need to provide a URL for moms to read up on what Mattel is doing about this problem. (Are they kidding? A URL?)) They need to stop producing in China and tell America’s moms about it. At least until the problem is fixed. They need to really “do” something and bleed a little to prove they mean business. 
 
Children are sacred to their moms and dads, Mr. Mattel president. This may be an issue you cannot survive. So you had better act quickly.