The New Jersey Nets have a brilliant promotion whereby their out-of-work fans can attend a Nets game for free and have their resume distributed to Nets sponsors. Being out of work is a kick in the pants and one that impacts discretionary spending. The Nets have turned this negative into a sales positive. It creates trial for new fans who may never have been to a Nets game. It suggests empathy for the fans, creating loyalty. And it’s newsworthy – I just heard about the promotion on the radio. Good free PR.
It’s what the marko-babblists call a “win, win.” And if the Nets actually win, it could be a three point play (sorry.) Peace!