People as Brands.


I am not a brand. Kim Kardashian is not a brand. People are not brands yet we hear this type of cheese every day in our culture. (Maybe Kim is, Microsoft Word spell checks her last name.)  Brands can be managed. They can be accountable. Even bespoke brands. But people? People can’t be managed. Too many moving parts. Oh and while we’re at it, you can befriend a person, you can’t be a friend with a brand.

Okay back to work. Peace!