Reach and Free-quency

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I’d be interested to know of some ad campaigns that use TV for reach and the Web for frequency. Not paid advertising on the web, more like free YouTube video.  GoDaddy has used this approach with its Super Bowl ads.  The good thing about this media tactic, beyond the saved media dollars, is that the frequency is desired frequency, not forced.  Viewers make the choice to watch.  And one doesn’t have to worry about wear-out, since viewers only consume the spot as many times as they care to.  The creative has to be amazing and compelling though, or it will be a complete bust.  That’s the rub.

Anyone have other successful examples? Peace!