When the Flip video camera, now owned by Cisco, first came out I posted it will change the world. If you thought the video taping of the Rodney King beating changed the world, image how putting video cameras in every pair of pants and pocketbook might alter history. Hello Iran?
Social networking, still in its infancy, is going to change the world in even more powerful ways. Flatten away I say. Social networking and social media started out as friend finding, simple messaging, and posting of photos and captions — uses which are still going strong. More recently, smart businesses have seen the upside of using it commercially to improve bottom line and topline revenue through a handful of applications: Customer care, promotions and research. We’ve along scratched the surface with Social Media in business…stay tuned.
The next wave will be the more thoughtful use of social media. More cause related. Ask Nestle about its palm oil/rain forest problems — the result of social media pressure. Ask Nike about its policy of outsourcing production to Honduran companies who demonstrate unfair labor practices…really torking off college students. If you think a Mel Gibson diatribe can go viral quickly, wait until you see what citizen journalists can do with watchful eyes and some motivation. This new wave of social media activism is going to have mad impact. Cover-ups won’t cover as easily and corporations and governments will need to watch their steps. It’s next. And it’s welcome. Peace it up!