Reverb Communications, a PR firm based in California that was writing fake product reviews on behalf of clients and publishing them on iTunes, became the first company “snitkered” by the Federal Trade Commission. Tracie Snitker is an executive at Reverb and was the one person sanctioned for the practice, though no fine was levied. Hence the new verb.
It’s not every day you get to come up with a new word, but there it is. Though my work here is never done, I will Peace Out and move on with my Friday. And whatever you do, you social media agents of change, don’t get caught snitkering. It can get kind of sticky.