Tactics before strategy.

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Tactics before strategy makes me crazy. Today’s digital world sometimes creates this environment. I read yesterday about H-P’s new $300 million dollar advertising effort to promote its printer business, and though I read about the effort in national newspapers and an advertising trade weekly, never really understood the idea. Goodby? H-P? What’s the idea?
 
One item that was reported and was apparently newsworthy was this:
 
“For out of home, there will be electronic billboards in Las Vegas and New York’s Time’s Square. In New York, users will be able to build their own (Gwen) Stefani doll and e-mail it to their cell phones. In Las Vegas, they will be able to move around a stream of digital photos that center on Stefani and Burton (the CEO of Burton Snowboards).”
 
Need I say more?