Okay, so I went to the Gap Web site and found the Boyfriend Trousers spot said I couldn’t wait to see. Ouch. Ethel Merman singing “Anything I can do?” It’s a fun song, I reckon, but what a let down. The tone is completely different from the print work I described yesterday, which by the way, had Kyra Sedgewick and Malgosia Bela as models.
The TV was derivative of old Gap TV, with dance and lots of seamless. They needed a way to show off the khakis, the fashion, and the “drape,” in a way that made you hungry to buy khakis. Instead, the TV made me hungry for good, contemporary music. A little Rage anyone?