Congrats @EdelmanFood

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Steve Rubel is an acquaintance who has done lots to alter the landscape of social media.  He’s got pop.  (Baseball metaphor.)  He once tweeted a post of mine about “Google’s culture of technological obesity” which got hit by Lifehacker and earned me 1,000 blog visits a day for a while. That’s power.

Steve works high up at Edelman PR and though less visible to the public these days, is no doubt making the company some nice profits.  We all miss him, I’m sure.

Edelman is doing some leading edge stuff in social media and PR.  I came across a Twitter handle of theirs yesterday:  @edelmanfood.  Whoever is managing the account, and I’m sure it’s a small group of people, are thoughtful category trollers.  This is advanced stuff. Leadership stuff.  They’ve created their own little practice area topic on Twitter – something extensible into other media which in a fast twitch media world is an idea with ballast.

While category trolling is broad and much better than brand trolling, it does not hit the requirements of “Have a motivation” (Google “Social Media Guard Rails+Slideshare”). That’s next. For now let Edelman troll the category and do it better than most. A Twitter account or a Fotchbook page with a branded motivation, though, offers real pop!  Peace.