They are diametrically opposed. You can’t be authentic and artificial at the same time. Unless you are Tucker Carlson. Hee hee.
I’m a fan of authenticity albeit, for me, it’s the price of doing business. If you have to speak about it, it must be lacking. Those who use the word a lot must be steeped in a world of inauthentic-ness. As for artificial intelligence I much prefer the term machine learning. It’s mote accurate. And more descriptive.
Dabbling in AI with my blog (e.g., “edit this blog post”) was a fun exercise. Those who make a living in by-the-pound content love it. It’ generates volume and is a time-saver. However, it’s a bit inauthentic. “AI, edit my blog post in my voice.” Huh?
From time-to-time I use a strategy exercise called The 5 Conundrums where I outline consumer contradictions which need to be addressed before brand strategy can be entertained. It’s a way to focus and clear out some stale air. Authenticity and AI are one such marketing conundrum.