When a younger man I did a good deal of volunteer archaeology. Enough to want to spell the word with an archaic “a.” Sitting in the dirt outside the current wall of Fort Michilimackinac, it dawned on me that archaeology was a neat way to experience a town. Sifting through decades of their relics made one truly think about the people and times. A much different approach than reading history in a library. A more existential approach.
So it’s not a great leap that I look to relics and artifacts to help me understand brands in my current job. To that end, I’ve come up with a little gadget play I call Brand Strategy Tarot Cards. It’s a work in progress but one whose time has come.
As with much of my brand strategy discovery, it will start out with a plan then evolve it as the conversation does. As it now stands Brand Strategy Tarot Cards asks a marketing director or owner to bring 7 pieces of marketing content (artifacts) for evaluation. Pieces that tend to be seen by customer and prospects the most. Pieces of content that tell the brand story. These pieces I interpret, much like a tarot card reader, for message and implication.
To keep the mystery high, I will not today share my list of content pieces but I will offer readers (on a limited basis) a free reading of their so-called cards, through the end of the month of January 2021.
Please write Steve@WhatsTheIdea.com. Help me bring this idea to life.