The “C” Word in Branding.


Computer Sciences just announced a merger with the call center and enterprise services businesses of HP Enterprise (recently split off from the HP computer business). I’m not sure what they will call the entity but wouldn’t be surprised if it was named Computer Sciences. The new company will be dedicated to services, a la managing other people’s networks and call centers. I’m thinking there will not be a lot of PhDs at this company or a huge R&D budget. Ergo, “science” may not be the most accurate and descriptive word for the name.

I’d go with something new. It will be interesting to see what they come up with. Computer Sciences was a huge brand in its day. But with tooth brushes having computers in them, they may want to jettison the “C” word and find some new naming territory.