Look at the picture above. It is one of the most famous paintings in the world. To some, however, it is a simplistic primary color pattern of boxes; childlike in its construction. To art connoisseurs it is rapture. When I saw it in art class in college I fell into the former category. Today, though no connoisseur, I tend to see its virtue. Why?
This paint by Piet Mondrian is titled “Broadway Boogie Woogie.” Now, I am able to get it. Finally, I understand the painting. My years on the planet have allowed me to see the painting with a new familiarity thanks to the title. The title, for me, makes this painting. Setting my mind afire.
This may not sound like a branding observation; it is. Context matters. Oh does context matter.