Every product purchased in a store using price scanners creates a record. More often than not that record is tied to a credit or debit card. Consumer products befouled in manufacturing, like liquid children’s medicines from McNeil Consumer Healthcare, or collapsing baby strollers, bad tomatoes, sticky brake pedals, etc., also create purchase records. Why not use these records to alert purchasers to recalls. I’m no analytics nerd but this seems like a no-brainer.
The way recalls are handled today is messy. And, dare I say, not particularly transparent (sorry for the markobabble). The ability exists for marketers to do one-on-one contact with purchasers of faulty or dangerous products. No longer is there a need to scare everybody. No longer the need to make us check our cabinets and refrigerators for lot numbers. No more hiding recall information on website FAQs pages. No more expensive newspaper ads filled with obfuscation.
Let’s use data collection for good, not just for cross-selling, up-selling and McPestering. Good data. Good boy. Roll over. Peace!