Sign in
  • Home
  • Contact
  • About
  • Process & Pricing
Sign in
Welcome!Log into your account
Forgot your password?
Password recovery
Recover your password
Search
Sign in
Welcome! Log into your account
Forgot your password? Get help
Password recovery
Recover your password
A password will be e-mailed to you.
Marketing & Brand Strategy. Steve Poppe, Founder.
  • Home
  • Contact
  • About
  • Process & Pricing

Deconstructing Consumer Behavior.

By
Steve Poppe
-
December 5, 2012
339
0

Deconstructing the customer experience is something brand and account planners do. It’s akin to what cultural anthropologists do in fieldwork.  A perfume planner might plant him/herself in Bloomingdales to watch behaviors around the perfume counter.  And might continue to watch (not stalk) as that person moves elsewhere in the store to see other primping behaviors.

A planner might time people eating fast food and segment the people who are really eating fast from those eating more slowly – making observations about their behaviors. A planner working on behalf of the re-launching Lincoln Motor Company might track the behavior and life station of a showroom visitor at the Lincoln showroom and then continue on to view same at another car company showroom.

Successful brand and selling strategy is found by searching for ways to make customers more successful, not by searching for ways to make the marketer more successful. The latter is the domain of CEOs and CFOs. How does a planner decide what is going to make a perfume buyer more successful?  A fast foodie? A luxury car shopper? Ah, that’s the $64,000 question. The Yin to the Yang.  Is the answer in a smile? Often.  Peace!  

Share on FacebookShare on TwitterShare on Linkedin
  • TAGS
  • Account planning tips
  • anthropology and brand planning
  • Bloomingdales
  • Brand Planning
  • Deconstructing Consumer Behavior
  • fast food insights
  • Lincoln motor company
  • marketing insights
  • perfume marketing
  • whats the idea
  • whatstheidea
  • yin yang
Previous articleGhost Tweeters
Next articleBlogger Turned Entrepreneur.
Steve Poppe

RELATED ARTICLESMORE FROM AUTHOR

brand love

Brand Love.

Brand Planning

Marketing Background, Need Not Apply.

Brand Planning

Anthropology and Brand Planning.

Recent Posts

  • Brand Planner’s Prayer
  • Offense Defense.
  • Brand Strategy Tarot Cards Offer.
  • Persuasion Trumps Preference.
  • Brand Love Part 2.
  • Brand Love.
  • The 3 Ps…Levels of Brand Strategy.
  • Education or Decoration?
  • Proof. And Its Successor.
  • Marketing Background, Need Not Apply.
  • Anthropology and Brand Planning.
  • Are KPIs a Brand Tool?

Archives

Categories

  • 3 Ps
  • Account Planning
  • Advertising
  • advertising technology
  • anthropology
  • Apple
  • artificial intelligence
  • automobile marketing
  • B2B marketing
  • Bank Marketing
  • Behavioral targeting
  • Beverage marketing
  • beyond the dashboard
  • Big Data in Marketing
  • binary brand strategy
  • brand agenda
  • brand brief
  • Brand builders
  • brand building
  • brand claim
  • Brand Design
  • brand discovery
  • Brand Engineering
  • brand experience
  • brand idea
  • brand journalism
  • brand love
  • Brand Management
  • Brand Names
  • brand persuasion
  • brand planks
  • Brand Planning
  • brand planning insights
  • brand planning tips
  • Brand Planning Tools
  • brand prepping
  • brand research
  • brand science
  • Brand Strategy
  • brand strategy adherence
  • brand strategy compliance
  • Brand strategy definition
  • brand strategy discovery
  • brand strategy examples
  • brand strategy framework
  • brand strategy hacks
  • brand strategy tarot cards
  • brand strategy tips
  • Brand value
  • brand-babble
  • branding
  • Brands
  • Business development
  • Business Planning
  • business strategy
  • care-abouts and goood-ats
  • claim and proof
  • claim and proof array
  • CMO Tenure
  • coca-cola brand strategy
  • Coke marketing
  • Communications
  • Communications Planning
  • consumer care-abouts and brand good-ats
  • consumer insights
  • Content Creation
  • Content Marketing
  • content strategy
  • context in brand planning
  • copywriting
  • craft ecomony
  • creating bias in branding
  • Creative briefs
  • creativity
  • crm
  • Customer care
  • Deeds
  • Design
  • digital advertising
  • Digital Marketing
  • Digital Measurement
  • Digital media
  • Digital promotion
  • Digital Publishing
  • Digital Strategy
  • ecommerce
  • education
  • Engagement
  • engagement planning
  • engineering preference
  • examples of great brand strategy
  • Experiential marketing
  • experiential research
  • Facebook Marketing
  • Fast Food Marketing
  • Fast Twitch Media
  • Featured Articles
  • Financial advertising
  • free day of planning
  • future fridays
  • future of work
  • Game Marketing
  • good-ats and care-abouts
  • Google
  • Green tech marketing
  • health care branding
  • Healthcare Marketing
  • Idea Audit
  • Image Advertising
  • Innovation
  • insights
  • Integrated marketing
  • Integration
  • Intentional marketing
  • Internet of things
  • Is-Does
  • Leadership
  • logos
  • Loyalty marketing
  • market research
  • Marketing
  • marketing analytics
  • Marketing during corona virus
  • Marketing hacks
  • marketing plan
  • marketing predictions
  • Marketing Strategy
  • marketing trend
  • master brand
  • memes
  • messaging
  • Microsoft
  • Mobile Marketing
  • modeling marketing
  • Monetizing social media
  • naming
  • Negative Branding
  • New product launch
  • Newspaper
  • one claim three proof planks
  • organizing principle for product experience and messaging
  • paper brand strategy
  • Pent-up demand
  • Performance marketing
  • personal branding
  • planner's prayer
  • poetry in planning
  • political branding
  • posters vs. pasters
  • pr
  • Pregnant context
  • Privacy
  • Product design
  • Promotion
  • proof
  • proof planks
  • purpose driven brands
  • QR Code
  • rebranding
  • Recruitment
  • reputation management
  • research hacks
  • restaurant branding
  • retail advertising
  • retail branding
  • Retail Marketing
  • Return on strategy
  • Sales Strategy
  • Sales training
  • Sampling
  • Search
  • segmentation
  • SEO
  • service company brand strategy
  • Social Marketing
  • Social Media
  • Social Media
  • Social networking
  • Sports marketing
  • startup marketing
  • steve@whatstheidea.com
  • Storytelling
  • Strategic Planning
  • tactics-palooza
  • taglines
  • targeting
  • Technology Marketing
  • Transmedia
  • Trends
  • Twitch Point Planning
  • twitter
  • User Experience
  • Video advertising
  • Wearable technology
  • web strategy
  • Website marketing
  • Yahoo
January 2021
M T W T F S S
« Dec    
 123
45678910
11121314151617
18192021222324
25262728293031
© Newsmag WordPress Theme by TagDiv
MORE STORIES

Good growth and bad growth.

Steve Poppe - October 9, 2012
0
It was just announced that two scientists won Nobel Prizes for their work in regenerative medicine.  Cloning and stem cell science were their life’s...
Edit with Live CSS
Save
Write CSS OR LESS and hit save. CTRL + SPACE for auto-complete.