Doing good’s work is the brand idea I wrote not too long ago for a not-for-profit called Bailey’s Café, in Bedford Stuyvesant, Brooklyn. A noble, noble women by the name of Stefanie Siegel allowed me to participate and attempt to organize her brand. Check out the site. Jay Leno, is a fan.
For about 7 months, I’ve been working at a for-profit in the education space. The goal of that company and brand, not dissimilar from the goals of all educational companies, is to improve student achievement. Again, noble, noble work.
For 5 years I did strategic planning and marketing in healthcare, the objective of which was to convey a systematized approach to improving patient outcomes in the communities it served. Noble. Today I read about how HCA hospital corporation’s profitability is spawning purchases of a number of other hospitals across the country by private equity firms, hoping to cash in on certain margins that can be squeezedand others that can be expanded.
Somewhere between selflessness and profit is where America ethos lies. Brands that see this, be they for-profit or not, are the brands that win. They are also the brands I would like to plan for. Even Doctors Without Borders needs someone with a sharp pencil watching over them. Let’s all try to do good’s work. Peace!