I don’ know about you but I can’t read on the train if there’s someone nearby shouting into their cell phone. Hate to admit it but I can’t concentrate if there are people sitting on that same train yapping at a certain decibel level. How about trying to read at the beach next to someone with a loud radio? Am I alone?
Enter video on NYC subways. This is half a good idea. As an ad person, I like the medium and its ability to provide meaning sponsored entertainment and information. As a reader I don’t like it because it’s going to be more than a nuisance. 15 years ago, everyone read on the subway. Yesterday and this morning everyone had ear buds. Later today and tomorrow, with Kindles at $139 and other tablets ready to land, many will be reading again. But with the new advertising and programming din on subway cars (now available on NYC’s Number 7 line) it may be difficult. And are other commuter trains be far behind?
Plastics. That’s the answer. Soft, sanitized, polymers that fit into the ear. Once reserved to combat snoring and chatty jury rooms, ear plugs are a business with mad upside. You laugh. Mark my words. Peace!