Yesterday was Blog Action Day and the topic this year is food; another important topic we all too often take for granted. As we do with air and water.
At the end of this month theplanet’s population will top 7 billion. Most of the growth is coming from countries and areas that are underfed, undernourished and under-watered. These areas don’t seen to have fertility problems. Is it possible that making the body work harder to sustain itself is better for the planet than eating French fries, salted snacks and high-calorie things that come wrapped in paper and Styrofoam?
I am an evolutionist who believes there is a very direct correlation between the man, earth and bio-chemistry. You grow what you sow, so to speak.
For too long we’ve been a car and fossil fuel country. It has to stop. Sadly, even the smartest venture capital companies (Google whatstheidea+kleiner perkins) that have taken a stand and opted to jump start green tech have returned to focusing on social media start-ups. Carlota Perez, a big picture genius, interviewed by Fred Wilson last week said our future is not in technology but in sustainability. She is right.
But food, how do we fix food? And what will be the incentive. How do we eat better. Eat less. Eat things that don’t enable diseases? President Obama knows fixing these two things is the answer, but like Kleiner Perkins he knows it’s a steep uphill effort. And long term.
According to Chipotle each week 330 farmers leave their land. Farming is a noble business. Farmers tend to get the whole eat well thing. We can find a way to combine a healthy eating lifestyle and the reduction of fossil fuel (burning) consumption. That is the mission. That is the future. That will fix much. Peace!