As a consultant I am a big fan of the exploratory meeting. Both parties at exploratory meetings are explorers. And I love explorers. Consumers are explorers. But, sadly, we don’t always treat them as such. As much as brand planners focus on repetitive brand behavior, we know that the “buy moment” (as my friends at BrandTuitive call it) is best when exciting and enthusiastic. Dull and droning buy moments create “satisfied” moments. “Satisfied customers will leave you everyday” someone recently said in a seminar.
So we explore. In search of new stories. New ways to share. New people and inspiration. Every day is exciting for the explorer. And if you can make your consumer’s day a little more exciting, a little richer, you are doing your job. Peace!