Facebook’s toughest decision.

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Facebook had some nice earning yesterday.  50% of Facebook log-ons occur via mobile devices and mobile is hot. Facebook’s mobile ads accounted for 14% of rev. Nice news indeed. 

As someone who is a member and student of the marketing community, I’ve marveled at Facebook’s user growth. (While with Zude.com (who?) I competed with Facebook when they had only 18 million users.)  FB has spawned whole new industries of social and digital ad agencies. It has created a head down behavior for teens and millennials that will give birth to millions in chiropractic business. Facebook is of the moment and the masses love it. For now.

Some financial analysts are predicting the way for Facebook to capture mad new revenue is to sell the data it collects via user clicks and behavior.  That data will be used to plan media buys on other platforms.  So beyond making money selling ads on its own site, a la Google, it will make money selling our data. (I’m guessing these same analysts are not heavy Facebook users.)  If Facebook takes its eyes off the “communications utility for friends” prize (the brand Is-Does) and follows this rev gen trail, it will begin to lose face. And faces.

When you confide in a friend and that friend sells those secrets, trust is lost.  Were the phone able to hear your conversations and send you ads based on what was said, that would be bad right?

Fotchbook can make money many other ways.  Selling our data, behind our backs, is not a good long term strategy. Mr. Zuckerberg do not listed to those portfolio hounds. Peace.