I watch a bit of TV and one of the technologies that pops up from time to time is facial recognition. A digital recorder scans the face of an unsuspecting villain comparing facial features to a database generating a “hit” which ties the person to an abundance of data.
Does the technology sound expensive? Sure. Is it? Probably not.
As mobile and GPS technologies become more common and applied commercially – always in an opt-in fashion, of course – do you think facial recognition apps are far behind? Let’s say they start out as a security thing, confirming that your credit or debit card is really yours. Not so bad. But how about if you walk into a store and are recognized as a big spender by the software, and an special customer care alert goes out to the sales dept? Smart from the store’s viewpoint. If a NYer who spends $10,000 a year at Macy’s visits a branch in Chicago, wouldn’t the store want a heads up before check out?
It sounds intrusive, yes. But let’s face it. We’re bugging ourselves in lots of ways. EasyPass records where our cars have driven. ATM’s track us. Credit card transactions track us. Traffic cams record our car license plates. Soon our smart phones will know more about us than we do. (Mr. Poppe, you are listing to port.)
I for one, think facial recognition will provide neat commercial possibilities. Time will tell. Peace!