Global Shopping

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 Apple was recently sued in Britain for selling songs in iTunes at an inflated price to that of the rest of Europe. (A song in the U.K. cost the equivalent of US$1.57.) 

 
I ask you, in the digital age when purchasing digital assets, what is to keep a person in the U.K. from paying $.99 for a song in America if it costs more then half again that price in England? The currency.
 
This flattening of the world when it comes to purchasing digital assets is going to create great demand for some sort of global currency exchange or, perhaps, even a new global currency (the world-o?.)  
 
If Pay-Pal figures this out, or some smart bank, we’ll be shopping all over the world easier than shopping in our own town – and saving world-os. (Let’s save the tax discussion for a future blog.)