Google, the most successful, exciting brand in technology and consumerdom is at a crossroads. Its culture of technological obesity (sitting on a lot of tech calories) has it on the verge of creating a social networking property intended to wrest control of that category from Facebook. Eric Schmidt is a very smart man. He made many investors lots of money as CTO at Sun Microsystems, leading he team that developed Java software among other things. He saw what happened to Sun after his departure when innovation lagged and he doesn’t want that to happen to Google, the company for which he is now CEO.
Fall forward fast is sound business advice but its best done when following a focused mission. Google’s mission (We deliver the world’s information in one click) is not what social networking is all about. As the Web gets bigger and more tangled — like kudzu in Georgia – it will be harder, not easier, to find the stuff we want. Owning search is still huge and will become more so. Worldwide pricing. Finding people. Finding the right content. Finding geolocated mobile phones. Finding video. Audio bits. This (and then some) is what Google and its next gen technologists need to be developing. Why are they focusing on Facebook? Search me. Peace!