The intro to The New York Times article today on the impending purchase of Groupon by Google says the motivation for their move is to “dominate” local online advertising and improve its play in social networking. These two things may be results but, for me, they are byproducts. Google never set out to be an advertising company, it was born of search. Search and arithmetic are its lifeblood. Like farmers hundreds of years ago who were good at farming then became king, search is what made Google a powerhouse.
That’s why I liked the purchase of YouTube. Google made is easy to search for video. This is why I like the move on Groupon. Talk about apps? Couponing is a zillion dollar marketing application — and if Google sets it sights on making couponing more effective and efficient, it will completely change that market.
You may have read here before about Google’s “culture of technological obesity” and how that culture has driven the company to offer productivity software (work processing, spreadsheet, etc.), a mobile phone, an new OS and and and. These efforts have been off- piste (Is it snowing yet?) and the reason Google will trivest in less than a decade. So I’m not a Google fanboy — but they deserve much respect for this move. This is mad max stuff. Now, stay away from my television until you are ready to provide a truly useable search product and we’re good. Peace!