IBM is back.

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What’s the idea with IBM?

Well, it’s nice to see IBM advertising on TV again. I watched a couple of its ads during the NFL playoffs yesterday and there was something reassuring about them.  (It’s been a while.) One ad talked about the computing power of a pedaflop, whatever that is. IBM’s new editorial-like “Think” campaign is intended to get people thinking about solving the planet’s problems. And this thinking, they infer, will be best supported by massive, raw computing power. It’s a nice idea. And timely. The print works better than the TV and though the TV doesn’t mention the “Think” device, the idea holds together.

IBM is making money. It is making big ass computers. And it’s making some noise. In a tough economy, this is good to see. Especially after all those dollar menu ads by McDonald’s. Peace!