“I’ve been a full-time professional writer for 28 years and I’ve never received a royalty check. That, I’ll betcha, is a record.” Cormac McCarthy, 1987
If you don’t know Cormac you don’t know Jack (Casady). Cormac is a great American author who toiled mightily until he won a Pulitzer in literature. He didn’t make any money doing what he loved until later in life — something I can appreciate. Not that I haven’t made any money as a brand planner, but I really haven’t cashed in on this blogging thing. Well over 3000 brand strategy blog posts later and I can actually attribute a couple hundred dollars, 3 dinners and a massage to my blog. All from the same engagement.
As with Cormac, I keep typing. I keep sharing. And I keep creating. Not sure a Pulitzer is in my future, but maybe an Effie or a 4As Account Planning Award.
If you do what you love, you win. I love brand strategy. And as Cormac might have said “I ain’t dead yet.”
Peace be upon you.
PS. Welcome to the world Ruby.