Within a couple of years many newly manufactured clothes will contain inexpensive invisible data tags. Much like a scanner tag you find on packaged goods these tags will contain brand name, style, store and price. What will make them unique, however, is that they’ll be scannable via phone applications. See a cool pair of shoes on the street? Just point-and-click and immediately know what the item is. Think of it as a paparazzi for clothing thing. Sure it will be annoying…but we’ll live with it.
As this service gets more sophisticated and cheaper and the geo-location and privacy implications resolved, manufactures and marketers will be able to aggregate data and read that in Brooklyn, 200,000 people are walking around in Chuck Tailors on Friday but only 75,000 people on Wednesday. We’ll know black tee-shirts outnumber red 2:1 on Monday and sundresses are really worn on sunny days.
And don’t even get me started about clothing tags tied to coupons, promotions, search terms or Twitter codes. I can’t even process that. For that add two more years. Peace!
PS. This is but one chapter in my worldwide inventory theory.