Lenovo, the Chinese computer company that purchased IBM’s PC business in 2005, has decided now is the time to drop the IBM name which they are allowed you use until 2010. With quarterly PC sales nearly twice the industry average, Lenovo feels it is time to spend its money banking equity in the Lenovo brand, not borrowing it from IBM.
They will continue to use the ThinkPad name, but that, too, will probably recede in a year or so. Lenovo is doing some serious old-school blocking and tackling while the newer breed of PC manufacturers are trying to find their footing in PC 2.0.
With a huge population base in China and a pool of engineers graduating in record numbers, I’m betting Levovo will be eating up marketshare and be the PC leader in 2010.