Let’s Rid Twitter of the Effluvia.


One of the criteria I use for deciding whether to follow someone on Twitter is the degree to which they post original content. If they tend to repost or point to others’ content I tend to stay away. In other words, I favor Posters over Pasters. For me, Twitter reflects a person, place or thing’s personality. Capturing passions, sentiments, humorous moments, or likes and dislikes in 140 characters, is a wonderful way to experience people.

Done poorly, Twitter is a bunch of people pointing to other people’s stuff. It may be well-meaning but it’s still curation. Any time I look at someone’s feed and see numbers, as in “7 rules for…” or “the 4 best places…,” I know I am in Paster land. Pasters think they are making us smarter. Pasters think they are helping us with our careers. Pasters think we’ll buy their pasta because we’re “friends.” Nuh uh.

Twitter is the fastest way to get to know someone. Bar none. (Great HR people know this.) But not if that someone is pasting other’s content. That’s effluvia. Peace.