I’m a big proponent of something I call Meme Metrics. Wikipedia defines a meme as
“A meme (/ˈmiːm/ MEEM) is an idea, behavior, or style that spreads from person to person within a culture — often with the aim of conveying a particular phenomenon, theme, or meaning represented by the meme.”
As a blogger who tosses crumbs around the web in an effort to draw attention to What’s The Idea? and my marketing consultancy, marketing memes (phrases) are critical. The metrics referred to in Meme Metrics are straight up Google rankings. When I’ve done a good job pounding the digital pavement with phrases filled with brand meaning, they propagate.
The more memorable and longer the phrase to more likely it will point back to my website. I’ll show you how it works. My sister’s nickname is EJ. Google “EJ” and you are likely to get thousands of results. Google the little sing-songy lyric I wrote for my kids to sing to her “EJ the DJ radio personality” and you will find my blog. But not today. Since I’ve never posted this phrase before. All I’ll need to do it post it a few times and it will point directly to my site.
So find a marketing meme, preferably one that is memorable, and put a little digital wood behind it. Meme metrics.