Barack Obama’s staff’s decision to run a half-hour infomercial tonight on the 4 broadcast television stations is a mistake. It takes him from underdog to overdog. All the American’s who listen to Sarah Palin go on about how the media handles Obama with kid gloves will have another arrow in their quiver. Unfairly, they will feel the networks are subsidizing Obama and it will make them angry, steeling their resolve against him.
The populace may be tired of political ads, but it is certainly familiar with them as a campaign tool. A roadblock half-hour infomercial, on the other hand, is a new and heavy-handed tactic. I’m sure the film will be pretty, the choreography and prose wonderful and inspiring, but it feels like a bull rush, heavy-spend tactic inappropriate for these difficult economic times.
How about Senator Obama come out and cancel the show and note in a press release that all the money is going into a fund to kick-start his health program? That’s what an underdog would do. Peace!