Pent up demand. And relaxatives.


Under the Dome a new TV drama inspired by a Stephen King book launched last week to the biggest summer show debut numbers ever.  It was a brilliant programming move by WCBS but one learned at the feet of cable TV who have known for a couple of years that summer shows can score some big numbers.  I believe the Under the Dome pilot had in excess of 13 million viewers.

Media consumption and TV viewership have changed, no doubt.  Marketing has not.  Sellers of product know that if you find a market or segment with “pent up demand,” the consumers are just itching to spend. This is first mover stuff.

Summer used to be filled with all reruns and so viewership was down. CBS saw this void and filled it.  If we take the need for entertainment in the summer evening as the pent up demand and look beyond a TV solution, what else might we find? Books? Snacking? Wine? Music? Other relaxatives?  There is pend up demand for summer time activities that entertain and relax. Any thoughts?  Peace.