The best part about being a brand planner is that it puts you on the trail of goodness. The world can be turbulent (as seen on TV) or it can be graceful, when grace is defined as “elegance or beauty of form, manner, motion, or action” (thanks dictionary.com).
It may be the aging process that makes me look out the window more during a country drive analyzing what I see, or it may be the planner in me. I choose to think the latter.
Planners need to be extroverts so people will share important feelings, not just what they think we want to hear. Planners must be introverts at times, so people feel comfortable sharing…believing marketers won’t use the information to do evil. But most important planners need an ear attuned to goodness.
There was a time in my life when making fun of things, people and behavior was humorous. And humor is something most relish. But planning has tamed this in me. I try to see more deeply into people. I look for the good. It has changed me. My son is graduating college this year. A political science major at Plattsburgh. Sometimes when we talk politics he gears up against what is unjust – what he sees as bad. Perhaps he needs a little planners bone in his exoskeleton. Peaceful are the planners.