Can advertising agents get PTSD (post traumatic stress disorder)? Good question. As someone who worked at advertising agencies and made mistakes I know what it’s like to get reamed out. I know what it’s like to make thousand dollar mistakes. I have scar tissue on my back from run-ins with creative people. Voluble creative people who belittle suggestions from non-art and copy brethren. I’ve also been canned by clients and ad agencies. According to peripatetic wonder-planner Sean Boyle, that’s a good thing…badge of courage.
Does all the scar tissue, mean-girl activity and failure contribute to an ad agent’s lost nerve? Do we sometimes pull back on a great idea, because we are afraid? Or do we learn from our foibles to become a better agents?
I reckon both are true.
It’s not a business for the weak hearted. And apologies for any suggestion that trauma in ad world is akin to that in the theater of war, but hey, we use metaphor here. The fact is, when you make decision to spend other people’s money there may be a cost along with a reward. Be thoughtful but be firm. No one is going to die. Learning is the best elixir for nerves. Learn faster than others and you win.