Co-mingling with the few holiday ads in today’s New York Times are all these long copy ads by America’s corporate giants running on about how they are saving the people and the world. To wit. IBM is saving the people’s food supply through smart data collection and analysis. JP Morgan Chase’s “way forward” is by saving businesses and institutions through lines of credit. Exxon Mobil is saving the environment through conservative energy practices (yeah right). Kaiser Permanente, by reducing paper, is saving patient lives. (That one actually makes sense.) Some guy in Florida is saving us nutritionally by selling Honey Bell oranges. And Shell is saving the planet by getting us the “difficult oil.” Whew, I feel much better. Heroes all?