Strategy Bounty.


I’m in a hurry this morning. Heading to Orient Point for a ferry to Connecticut then on to see Pearl Jam at Fenway Park in Boston, MA, It’s great being human.  Anyway, I will only post a short one today (as if they aren’t all short.) 

Apple has decided to offer bug bounties to hackers for any software glitches found in their software. Very contrary to Apple’s position of bug-free software it has been lauding over Microsoft for so many years. Still it’s a good move.  

I’m going to riff on the idea and ask companies to offer “strategy bounties” to brand planners. I’d love to look at a brand strategy for a company and ID any anomalies for money. Who will my first payor?