The Toast.


My baby girl is getting married in a couple of months and I’ve been wondering what to say in the toast.  Stuff about her? Everyone in the room knows her. Stuff about her soon-to-be-husband?  Many will know him better than I. Should I lead with a joke? I’m funnier extemporaneously than when I write material.

I’ve also been thinking about the father daughter song. Should it be a song we have in common? From a concert we attended?  Should it be about a thoughtful topic or life-lesson? Will listeners parse the lyrics and read too much into it?

Then it hit me — my toast should be a tad instructive. I am, after all, a father who has been married for over 30 years.  I’m also a brand planner by training – someone paid to observe and make actionable important insights. So, how about I give this whole marriage thing some thought and share a couple, two, tree insights about the successful marriage practices. Hmmmm. I like it. So long as it isn’t about me. So long as it isn’t about my wife. Ish.

I’d like to share with my daughter something that lasts. Something that adds value to her  relationship. Something that can be passed along the family tree.

I have two months before my presentation, I mean speech. Stay tuned for the insights.