When is YouTube not YouTube? 

The answer: When Google makes a deal with Hollywood to include stars and starlets in professionally developed, made-for-web content and host it on YouTube.  That’s just what is happening as they negotiate with The William Morris agency to get professional programming on the net, bypassing the TV model. The idea is a good one, but it shouldn’t be marketed as YouTube. The new entity needs its own name and brand.  The people still want to broadcast to the public and they don’t want to compete with Blake Lively. Leave TV rebroadcasts to the Hulus of the world. Leave YouTube to the consumer generated segment and create a new online property for the pros.