Sign in
  • Home
  • Contact
  • About
  • Process & Pricing
Sign in
Welcome!Log into your account
Forgot your password?
Password recovery
Recover your password
Search
Sign in
Welcome! Log into your account
Forgot your password? Get help
Password recovery
Recover your password
A password will be e-mailed to you.
Brand Strategy. Steve Poppe, Founder.
  • Home
  • Contact
  • About
  • Process & Pricing

Up frontin’…the Single User Identifier.

By
Steve Poppe
-
May 14, 2015
1769
0

Whoever comes up with a single user identifier as an advertising tool will revolutionize the ad market. A single user identifier is a one-of-a-kind login (such as social security number) that identifies a device user no matter the advertising medium. Let’s assume your mobile phone number is your single user identifier; when you are watching television the TV can read it. Or if you are listening to digital radio, it senses you are listening. A cross platform cookie, if you will.

So what can one do with this information? Well, it can allow a sales story to device hop from one media to the next in a linear fashion. The old ad maxim about message frequency goes out the window. No message repeats, just message builds. If big data knows you saw an awareness ad in the morning, the advertiser can serve you an “interest” ad in the late morning, a “desire” ad in the afternoon and a “purchase” or transaction ad after dinner – no matter the device. It’s not farfetched. It’s near field fetched.

Storytelling, using this approach, can be serialized. Selling with advertising will change altogether. And it will become way more effective. All because of a single user identifier. Tink about it, as my Norwegian Aunt used to say.

Come on ad nerds. You know, you know I’m not up-frontin’. Peace.

 

Share on FacebookShare on TwitterShare on Linkedin
  • TAGS
  • cross platform cookie
  • device hop
  • device hopping
  • single user identifier
  • tink about it
  • Up frontin’
  • whats next in ad technology
  • whats the idea
  • whatstheidea
Previous articleTwo Unexpected Outcomes of Verizon and AOL.
Next articleBrand Strategy and Segmentation.
Steve Poppe

RELATED ARTICLESMORE FROM AUTHOR

Marketing

Little Q & Large A.

Marketing

A Brand Strategy Regret.

Account Planning

I’ve Got a Question.

Recent Posts

  • Claim, Proof and Kandee Johnson.
  • Brand Strategy Framework
  • Brand Stalker?
  • Poster, Pasters and Posers.
  • Little Q & Large A.
  • A Strategic Welcome To Burger King.
  • Starbucks New Dress Code
  • Brand Naming is Critical.
  • By-The-Pound or Buy The Pound.
  • What Brand Planners Have in Common.
  • Ingles Market Tagline.
  • Deeds. Comms. And Gun Control.

Archives

Categories

  • 3 Ps
  • 4 Ps
  • Account Planning
  • Advertising
  • advertising technology
  • anthropology
  • Apple
  • artificial intelligence
  • authenticity
  • automobile marketing
  • B2B marketing
  • Bank Marketing
  • Behavioral targeting
  • benefit shoveling
  • Beverage marketing
  • beyond the dashboard
  • beyond the dashboard planning
  • Big Data in Marketing
  • binary brand strategy
  • boil down
  • boilerplate
  • brand
  • brand agenda
  • brand bank
  • brand brief
  • Brand builders
  • brand building
  • brand claim
  • brand craft
  • Brand Design
  • brand discovery
  • Brand Engineering
  • brand experience
  • brand idea
  • brand journalism
  • brand love
  • Brand Management
  • Brand Names
  • brand persuasion
  • brand planks
  • Brand Planning
  • brand planning insights
  • brand planning tips
  • Brand Planning Tools
  • brand positioning
  • brand prepping
  • brand research
  • brand science
  • Brand Strategy
  • brand strategy adherence
  • brand strategy blogs
  • brand strategy compliance
  • brand strategy consultancy
  • Brand strategy definition
  • brand strategy discovery
  • brand strategy effectiveness
  • brand strategy examples
  • brand strategy framework
  • brand strategy hacks
  • brand strategy tarot cards
  • brand strategy tips
  • brand strategy tools
  • brand syllabus
  • brand transformation
  • Brand value
  • brand values
  • brand-babble
  • branding
  • Brands
  • brandsplaining
  • Business development
  • Business Planning
  • business strategy
  • care-abouts and goood-ats
  • claim and proof
  • claim and proof array
  • CMO Tenure
  • coca-cola brand strategy
  • Coke marketing
  • cold calling
  • Communications
  • Communications Planning
  • consumer care-abouts and brand good-ats
  • consumer insights
  • Content Creation
  • Content Marketing
  • content strategy
  • context in brand planning
  • copywriting
  • craft ecomony
  • creating bias in branding
  • Creative briefs
  • creativity
  • crm
  • culture-shoveling
  • Customer care
  • Deeds
  • DEI
  • Design
  • digital advertising
  • Digital Marketing
  • Digital Measurement
  • Digital media
  • Digital promotion
  • Digital Publishing
  • Digital Strategy
  • ecommerce
  • education
  • endemic benefits
  • Engagement
  • engagement planning
  • engineering preference
  • examples of great brand strategy
  • Experiential marketing
  • experiential research
  • Facebook Marketing
  • Fast Food Marketing
  • Fast Twitch Media
  • Featured Articles
  • Financial advertising
  • free day of planning
  • fruit cocktail effect
  • future fridays
  • future of work
  • Game Marketing
  • good-ats and care-abouts
  • Google
  • Green tech marketing
  • health care branding
  • healthcare branding
  • Healthcare Marketing
  • Idea Audit
  • Image Advertising
  • Innovation
  • insights
  • Integrated marketing
  • Integration
  • Intentional marketing
  • Internet of things
  • Is-Does
  • Leadership
  • logos
  • Loyalty marketing
  • Machine Content
  • market research
  • Marketing
  • marketing analytics
  • Marketing during corona virus
  • Marketing hacks
  • marketing plan
  • marketing predictions
  • Marketing Strategy
  • marketing tactics
  • marketing trend
  • master brand
  • master brand strategy
  • memes
  • messaging
  • Microsoft
  • Mobile Marketing
  • modeling marketing
  • Monetizing social media
  • naming
  • Negative Branding
  • networking
  • New product launch
  • Newspaper
  • one claim three proof planks
  • organizing principle for product experience and messaging
  • paper brand strategy
  • Pent-up demand
  • Performance marketing
  • personal branding
  • planner's prayer
  • poetry in planning
  • political branding
  • posters vs. pasters
  • pr
  • Pregnant context
  • presentations
  • Privacy
  • Product design
  • Promotion
  • proof
  • proof planks
  • purpose driven brands
  • QR Code
  • rebranding
  • Recruitment
  • remediation economy
  • reputation management
  • research hacks
  • restaurant branding
  • retail advertising
  • retail branding
  • Retail Marketing
  • Return on strategy
  • Sales Strategy
  • Sales training
  • Sampling
  • Search
  • search engine hacks
  • segmentation
  • SEO
  • service company brand strategy
  • Social Marketing
  • Social Media
  • Social Media
  • Social networking
  • Sports marketing
  • startup marketing
  • steve@whatstheidea.com
  • Storytelling
  • Strategic Planning
  • tactics-palooza
  • taglines
  • targeting
  • Technology Marketing
  • testing
  • Transmedia
  • Trends
  • Twitch Point Planning
  • twitter
  • User Experience
  • Video advertising
  • Wearable technology
  • web strategy
  • Website marketing
  • Yahoo
June 2025
M T W T F S S
« May    
 1
2345678
9101112131415
16171819202122
23242526272829
30  
© Newsmag WordPress Theme by TagDiv
MORE STORIES

Things We Remember.

Steve Poppe - February 10, 2010
0
We remember beauty. We remember new. We remember rich. We remember melody. We remember funny. We remember nature. We remember poetry. We remember pain. We remember educators. We remember warmth. We remember charity. We remember...