Noah Brier was one of my earlier poster favorites. Unlike a paster, a poster is an original content creator and influencer. An active thought provoker in branding and digital business, Noah blogged like a dookie. Alas, during his early years he got bitten by the start-up bug and co-founded content marketing platform Percolate. I say alas, not because Percolate isn’t a great software technology, it is I’m sure. I say alas because Noah and his brain could have been so much more transformational for our business. Before coat, suit and tie (Jefferson Airplane reference) he was the trailblazer, maker, and idealizer our business lacks today.
Strategy is still the stepchild of ad makers, website makers, and content creators. It is not the commerce fulcrum it will eventually become. Noah is a strategist. A market changer.
Today, collapsing the steps to a sale (awareness to transaction) is a tactical job. A network job. When it becomes strategic, we’ll see breakthroughs. Breakthroughs supported by technology. And on that day sell your Alphabet sock. Hee hee. That’s when we’ll start to see some Mars shots. And Mars shots are what we missed when “Hey, It’s Noah” went to ground.