Wow!

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There is much to admire about Microsoft as a marketer, but it’s also kind of fun to pick on them and they really left the door open for the latter with today’s Vista spread ad. The headline “100 reasons why everyone’s so speechless.” promises to take us through all of these features. My guess is the media buy won’t be done until we’ve all been exposed to each reason at least 4 times. Today’s ad offers up 7. Can’t wait.
 
The campaign, which launched with lethargic fractional teaser ads, revolved around the idea  “The wow starts now,” but the advertising is anything but.  When was the last time you were wowed by a recitation of 100 anythings.  Wait a minute, I think #22 really wowed me. Or was that #32?
 
This effort is classic design by committee and it’s lazy. If this is the work of McCann Erickson, they should be ashamed. Jonathan Cranin are you listening?