I wrote this ad in 2012 while marketing director at TEQ.  I never showed it to anyone…until now.  It was meant to be produced as a handwritten letter from a student named Tania.  Hope you like it.   

The roof in my kitchen fell in last night.  Me and mom and my little brother had to sleep across the hall at Mrs. Junez.  Mom was so tired she fell asleep on the couch with the remote under her. I had to pull the plug on the TV to get to sleep. It took me a long time to figure out how find the TV plug without turning the lights on. Mrs Junez doesn’t like mom but she sometimes gives me molasses cookies. She always asks me if I’m doing my homework. Always.  Sometimes I fib. I don’t want to make her sad.

School makes me feel normal, but it doesn’t last long enough. I wish they had it until after dinner. I love reading and gym and recess. And Friday is churros day.

Sometimes I walk home from school and look at the buildings and wonder who made them. It all started with a piece of paper.  Who is that smart? I like dreaming like that.

My teacher sometimes says I don’t pay attention to what he’s saying. I try to. It’s hard.

I do like it when I can go to the Smartboard, though. It’s like I’m the teacher.


Everything you need to know to teach a child is in their eyes.

Teq. The eyes have it.

An Educational Development company.

Interactive White Boards, Professional Development, Usability Training

You don’t have to be  great writer to create a connection. Oh, and this ad was on strategy: Illuminating Learning.