Yearly Archives: 2007
Arenas and Adidas
Gilbert Arenas a nasty-good basketball player for the Washington Wizards has been blogging for Adidas. But in a recent post he let loose that the second Gilbert Arenas Signature Shoe is a major dud. In fact, he stated it looks like a ballerina slipper and he wouldn’t wear it.
Far from the mADdening crowd.
There’s a wonderful black and white EOS Airlines ad in the Wall Street Journal today. Their tagline is “Uncrowded. Uncompromising.” The ad is simple and direct. It doesn’t try to do too much, so you won’t wade through piled-on features and benefits.
Radio Free Music
Are you ready for some OOH?
The best creative I’ve seen in a long time is an Out Of Home effort currently running in the NY market on buses and billboards. It’s for Monday Night Football and it celebrates all the great personal memories associated with Monday Night Football over the years. My favorite Monday Night Football memories were in college, sitting on tables and the edges of over-sized chairs in my fraternity The Guild. Kegs in the corner. Rooting for the home team of some brother or another. Men, men, men, men. Women, women, women, women. And all on a Monday night.
The ad has a 4 word headline, logo and no visual. It’s compelling because it is contrary.
IS IT MONDAY YET?
It’s called private for a reason.
There is a digital phone company out there, the name of which escapes me, that will serve up ads based upon the content of your phone conversation. If you are talking about going to a movie on your “celly,” when the call completes you might have a movie ad poop (sic) up on your screen.
Shhh. Nike earnings are in.
Gossip Girl
Marketing Gluttony.
Google, in its never-ending desire to be the next technology monopoly, has hired a co-president of Ogilvy & Mather-NY to become its creative liaison with ad agencies. As reported in the Wall Street Journal, he will manage the newly formed Creative Labs unit, “to work with ad agencies on new ways Google products can be used in advertising” and marketing.