3 hospital ads appeared in yesterday’s newspaper. Here are their headlines:
1. If every hospital in America performed as well as Hackensack University Medical Center, Finn (boy in ad) might be having this catch with his grandfather.
2. When it comes to sports medicine, we’re at the top of our game.
3. We’re advancing the treatments in gynecology. Along with the confidence of the women who need them.
If ads are supposed to make you “feel” something then “do” something, only one of these headlines works. Della Femina, Rothschild, Jeary and Partners (www.dfjp.com)
continue to dominate in hospital advertising. Hackensack wins.