Where have all the ads gone?




Is it any wonder that the New York Times is letting go 100 plus reporter from its editorial staff? Look at the Business section of today’s paper and count the ads. Businesses are, indeed, in a funk. The entire section is 12 pages long. Most of the stories are about the poor economy. There are two 2 col. X 7 inch black and white ads (watch and shirts), a 2/3rd page National Geographic color ad, and two full-page NY Times house ads.


Fifteen writers were by-lined for the stories in the section, not including the page of obituary writers. Here’s the math:


Less ads, less revenue, less column inches, less business readers, less business intelligence, less smart business decisions.  Oy.